I believe that the producers of the ads are acting, for the most part, in an apporiate manner. Altough the circumstances of the advertisements are questionable, the ads are doing what ads are meant to do: advertise their products. Since when have the producers and consumers of the ads been concerned about the means that they are being advertised to? I do believe that Abercrombie has highly suggestive photgraphs ans advertisements, and in that sense, i believe that it would be better that the ads be less promiscuous because they are seen in public places where juveniles are able to view them. I'm not saying that all ads should be PG, but i do think that it is better that the most suggestive of ads be altered or removed from the eyes of the youth. Lipitor, i believe, did not do anything wrong. Since Dr. Jarvik did not outrightly say that he was a doctor and speaking on the behalf of other doctors, he did not do anything wrong by endorsing the project. He was simply being paid to appear in the ad and say a few words. I do believe that there should be minimal codes that advertisers should adhere to, and these rules should be followed:
1. No overly suggestive or promiscuous advertisements.
2. No obscene language
3. No use of anything that harms or intends to harm another being or individual.
4. Products should be appropirately placed so that advertisements that are not suitable for some are not targeted to them on purpose.
5. The impact of the advertisement should be wholly positive, without encouraging the harming of individuals.

According to these provisions, both the Lipitor ad and the Abercrombie ad would be acceptable, on the basis that Abercrombie fixed or slightly altered the more suggestive of their ads. Lipitor, to me, did not do anything wrong, and neither did Abercrombie because they recognized and utilized their target audience and aimed their advertisements towards them: Abercrombie to young adults and teens and Lipitor to adults who are familiar with Dr. Jarvik. No one was harmed in the filming or production of the ad, and Abercrombie is able to remove a few of their ads to make sure that their target audience is reached.

My provisions provide a, to me, a morally, upright code that will protect those who are more innocent and easily suspectible to advertisements without protecting them from all.